June 25, 2018
When you think about promoting your brand and/or company, you probably tend to think in terms of mass appeal, such as personalized little trinkets you can hand out by the dozens costing less than $1. You slide them into mailers and information packets, pass them out during events, and give one to customers after a visit to your business. You could hand out thousands of promotional products without breaking a sweat (or the bank)! Don’t get me wrong, these ideas are great for getting your name out! But what happens to them once they walk out your door? Most of the time, they get used once or twice then get tossed out with the trash, and while it may not cost much to buy these products in bulk, they aren’t going to give you the long-term exposure you want or need.
Now, think about an umbrella. If someone gives you an umbrella, are you going to use it once and then discard it? Probably not. You’ll most likely take it home, or leave it in your car so you have an umbrella every time it rains. Does a customized umbrella cost more than $1? Yes, of course, but they start as low as $7 or $8 each and you don’t have to buy thousands of them. The real question is, is it worth it? It most certainly is. Let me tell you why.
When you put your company logo on a promotional umbrella, you create a gift that will leave a truly lasting impression on the recipient, as well as potential future customers, over and over again. Think about it. Every time it rains, the executive that received the umbrella proudly displaying your company logo will use it wherever they go. When they walk down the street, or in and out of buildings to attend meetings, presentations and customer visits – everyone around will see your name or logo displayed right over their head. It’s like having a walking billboard without a monthly fee! They will be used when heading into their office, their client’s offices, and offices where they are clients. That’s a lot of exposure! Custom umbrellas are perfect for all executives, not just your own. Give them to your top customers and let them advertise your business for you!